swiss_dog
Break the ice (and win amazing prizes) with My Switzerland

Last week TQS were invited to take part in a day of London winter activities by My Switzerland (a website you should visit if not only because it contains images as amazing as the one we’ve chosen to illustrate this post) to celebrate a unique campaign that highlights the wonder of Switzerland as a winter holiday destination.

So what did we learn?

They make good chocolates, better than us anyway:

Ironically, it’s hard to look cool in an ice bar:

Ice skating is a terrifying, but rewarding experience. Thanks to Whatley Dude and Julie for moral (and physical) support:

But how can you get involved?

Well, over the next five weeks, Switzerland Tourism are plonking huge glacial sculptures across London, each representing one of the five Swiss ski regions: The Alps of Lake Geneva, Graubünden, Valais, Engelberg – Central Switzerland and Bernese Oberland.

Frozen within the blocks of ice will be an object representing that region, surrounded by 75 Swiss flag cards, each printed with a unique code. The public are invited to physically connect with the ice scultpures to try and free one of the Swiss flag cards by melting the ice around it. The cards all represent fantastic prizes (which can be redeemed here) such as chocolate, skiing equipment, flights with Swiss International Air Lines and even an amazing winter holiday to that region!

There will be instructors from the Swiss Ski School on hand at each ice sculpture who, as well as answering any questions about winter in Switzerland will be handing out even more prize cards!

The Ice Blocks will appear at the following locations:

Thursday 15th November – One Canada Square, Canary Wharf, E14 5AB (Adjacent to Jubilee line tube)
Thursday 22nd November – Broadgate Fulcrum, EC2A 2BQ (Liverpool Street station Broadgate Exit)
Saturday 24th November – Westfield Shepherds Bush, W12 7GF (Overlooking the ice rink)
Tuesday 26th November – St Pancras International, NW1 2QP (In front of the Eurostar departure gate)
Thursday 29th November – Southbank Centre terrace, SE1 8XX (Overlooking the riverside walkway and the Xmas market)

You can follow the campaign on Twitter with the #swisswinter hashtag.

Let us know if you make it down to one of the events and if you win anything!

By Jamie McHale


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