Time for something a little – well, a lot – different. Whilst we’re often about dressing classically and dressing smart, sometimes it’s good to push the envelope. That’s why we’re excited to bring you this week’s fashion find: Isolated Heroes. Of late, menswear here in the UK has dabbled with the extreme – just look at the growing popularity of brands like off-the-wall Sibling or even the oversized James Long knitwear.
On the street (and the highstreet), as we move to spring, we’re seeing bolder prints and colours, with oversized accessories, snapbacks and high tops all proving popular choices. The influx of sports luxe also lends itself to a bolder wardrobe, so we reckon brands like Isolated Heroes are going to be even bigger in months to come.
That’s not to say they’re already not pretty big – touted by the likes of Rankin for Hunger Magazine, Brit Award stylists and X Factor graduate Misha B, along with features in Miss Vogue and Japanese stockists in the pipeline for 2013, Isolated Heroes is already on the rise. At the helm of this androgynous outlandish brand is Samantha McEwen, nominated for Young Designer of the Year at the 2012 Scottish Fashion Awards. Inspired by the UK youth, urban and music scenes, her designs aren’t for the faint of heart. They’re for the bold, the brave, and those who want to make a statement.
Her graduate collection “Voodoo Zumbies” drew media support, which sparked the immediate launch of Isolated Heroes the brand in June 2011, with a line for ASOS following soon after. McEwen uses a rainbow of vivid clashing colours, distinct prints, illustrative embroidery and oversized silhouettes, all culminating in a unisex explosion of fashion goodness which can inspire even the most conservative of dresser to take a walk on the wild side.