Love it or loathe it, it’s fair to say disposible fashion store Primark has entrenched itself into the nation’s shopping habits, but one place the brand is way behind is online. They have a website which is quite well designed and informative but crucially, you can’t buy anything and you’d think they’d have bought the domain www.primark.com (which currently just gives an error page) as well as www.primark.co.uk.
I suppose a big question to ask here is why do you shop online? Is it for the ‘disposible’ style of fashion on offer at Primark or the more bespoke purchases you’ve seen in store but need to think about. Unless you just prefer to to escape the crowds? And let’s face it, going into Primark on a Saturday afternoon is like entering the 7th circle of hell, so maybe it’s a good thing after all.