We spend a lot of our time here at TQS bringing you our latest fashion finds – whether that’s independent illustrators and their line of t-shirts, or an emerging footwear brand making it’s first mark on the British menswear scene. What we don’t do very often is throw the spotlight on stores and shopping destinations that make us just as excited as the clothes themselves. Well, it’s time we changed that – introducing Oki Ni. Oki Ni has been knocking around for over a decade, which in internet years is, well, well old. Billed as having an ethos to discover and break new brands, whilst purporting innovative and inspiring editorial and content, it’s no wonder we instantly fell in love.
Not only does Oki Ni stock designer favourites McQueen, Jil Sander, Paul Smith, Raf Simons alongside more contemporary brands such as Acne, Kenzo and previous Fashion Finds featured Our Legacy, the site also publishes regular editorials in their Styled and Mixed sections. Collaborating with designers, editors, photographers, stylists, Styled provides regular inspiration through glorious and considered editorial worthy of print publication. Bands and DJs work with Oki Ni for Mixed, providing soundtracks to accompany your shopping – which we’d take any day over those awful ‘in house radios’ you get on the high street. These shoots and mixtapes keep us coming back for more – not only to check out the latest lines, but also to immerse ourselves in all things Oki Ni – a destination for youthful, vibrant and design led individuals for whom style sits at the very heart of their daily lives.
Photos from Styled with David Lamb