Trend Report: Denim of the Decade

Since James Dean made women across the world swoon in his jeans and white T-shirt combination in the iconic Rebel Without a Cause movie in 1955, denim has become a fashion essential.

The 60s and 70s saw the denim jacket and kick flare jeans combo rise to fashion with actress, icon and ‘Queen of the Jeans’ Jane Birkin making the double denim style hugely popular.

Today, there’s scarcely a person on the planet who doesn’t own at least one item of denim clothing. And rightly so! The blue dyed fabric is comfortable, practical and has transformed over the years to become a neutral style staple that can be worn with almost anything.

The fabric has become multipurpose, with alternative dyes being added, elasticated fabric blends entering the market and mass produced products available in every clothes store you enter, denim has never been so versatile, or so popular.

We’re letting you in on our favourite denim trends of this decade.

Denim Dresses

There isn’t a celebrity worth her designer handbag that hasn’t been pictured in some form of denim dress.

Channelling the 70s denim style, model and presenter Alexa Chung is often seen in head-to-toe denim. Chung has even recently designed her own line for AG Jeans that’s chock full of Jane Birkin-esque A-line button down denim dresses and skirts, as well as retro style jeans in kick flare and cigarette styles.

Nichole Scherzinger is all for modern styles in a bodycon stretch denim dress in a lightly coloured stonewashed fabric. Try a clingy denim style for a slightly more dressed-up look.

Whilst Kylie Jenner has been spotted multiple times channelling a laid back style in an oversized denim shirt worn as a dress paired with over the knee leather boots.

Whether it’s a casual look in a loose fitting dress, a retro vibe in button down styles or elasticated figure flattering cuts, there is undoubtedly a denim dress out there for everyone.

Denim in Distress

Ripped, scuffed, frayed or downright destroyed, rarely is a pair of jeans seen in tact these days. Popularised in the 90s with the grunge rockers such as Kurt Cobain wearing the style, distressed denim jeans have seen a massive revival.

Depending on your style, go as distressed as you like. Always the trendsetters, celebrities such as Kim Kardashian and Rihanna have been seen taking ripped jeans to the extreme wearing slashed, torn-to-shreds boyfriend jeans for an edgy look. This website has some near-identical styles!

Whilst slightly-less risqué dressers such as Katie Holmes and Victoria Beckham have been spotted in the more tame, scuffed or partly torn jeans. Whatever the level of denim destruction, ripped jeans are definitely the most on-trend way to wear jeans this season.

Double denim

The trend that had the fashion world divided, what was once a fashion no-no is now a style that is definitely here to stay.

If you’re wondering how to double up your denim, it couldn’t be easier. Two alternative hues of blue tend to work best. Try pairing a deep indigo distressed bottom half with a lighter, true blue denim shirt and some heels, like Olivia Palermo and Kylie Jenner.



Or why not go for a head-to-toe denim look by combining two similarly coloured pieces and some neutral heels, like Miranda Kerr?

Keep accessories simple to avoid a Britney and Justin style 90s disaster!

Denim Skirt

The ultimate in easy-to-wear chic, denim skirts are jeans’ girly and more stylish little sister. As with most skirts, there are a variety of cuts and styles to choose from.

Try the aforementioned A-line skirt paired with a white cotton peasant blouse for a 70s boho vibe. Or opt for a distressed denim pencil skirt for a more dressed-up denim style.


Cut off denim miniskirts are cute and casual, ideal for a dressed down look.



Admittedly a tricky style to pull off, denim dungarees are making a huge comeback this season.

As seen on Keira Knightly, Sarah Jessica Parker and Selena Gomez and countless other celebs, this dressed down denim is relaxed and cool.



For a casual look, roll up the bottoms of your denim overalls and wear with simple ballerina flats and a white tee.

However, dungarees can look smart and sophisticated, too! Add a pair of stilettos and a blazer for a simple and elegant look that is a firm celeb favourite.

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